From Zero to $1.98M: How Our Facebook and TikTok Campaigns Doubled Beatstars’ Paid Subscriptions

Krava Digital developed a comprehensive digital marketing strategy for Beatstars that leveraged Facebook and TikTok ads to increase their user base and generate more revenue. The campaign was a huge success, generating a ROAS of 14.5 and revenue of $1.6 million over the course of one year, with an average cost per subscription of $4.48.

Client

Beatstars

Project Timeline

2021-2022

Services

CRO & Reporting, Facebook Ads, Social Media Strategy, Tiktok Ads

Platforms

Facebook, Instagram, TikTok

Increased in ROI revenue

2X

New paid subscriptions

1.98M

Project Overview

Beatstars is a popular online music marketplace that connects producers and artists. Krava Digital was approached by Beatstars to help increase its user base and generate more revenue through digital advertising. In response, Krava Digital developed a comprehensive digital marketing strategy that leveraged Facebook, Instagram, and TikTok ads.

The campaign was a huge success, generating a ROAS (Return on Ad Spend) of 14.5 and revenue of $1.6 million over the course of one year.

Project Execution

The main challenge for Krava Digital was to reach a niche audience of music producers and artists who are interested in using Beatstars to promote their work. Additionally, the cost per acquisition (CPA) needed to be kept low to maximize ROI, while still reaching a large enough audience to make an impact.

Krava Digital developed a multi-faceted strategy that leveraged Facebook, Instagram, and TikTok ads.

For Facebook, Krava Digital created a series of targeted ads that focused on the unique value proposition of Beatstars, such as its user-friendly interface and access to a global network of music producers and artists. They also developed a retargeting strategy to ensure that those who had shown interest in Beatstars would continue to see ads, reinforcing the brand’s message.

For TikTok, Krava Digital created a series of videos that showcased the benefits of Beatstars, including its ability to help artists and producers connect with each other and promote their work. They also leveraged popular TikTok influencers in the music industry to reach a wider audience and generate buzz around the brand.

Project results

The results of the campaign were impressive, with a ROAS of 14.5 and revenue of $1.6 million generated over the course of one year. The average cost per subscription was $4.48, well below the target CPA. This success was largely due to the targeted approach of the campaign, as well as the use of both Facebook and TikTok to reach a wide audience of potential users.

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