Scaling with Facebook Ads: How Krava Digital Helped The Sunglass Fix Achieve 145% Total Revenue Growth

Krava Digital helped The Sunglass Fix increase in total revenue by 145% through Facebook ads, generating over $50,000 in just four months. With a ROAS of 3.5, the Facebook ad campaign brought in over 700 new customers and significantly boosted the company’s sales.

Client

The Sunglass Fix

Project Timeline

Jun 2021 - Nov 2021

Services

CRO & Reporting, Facebook Ads

Platforms

Facebook, Instagram

New customers

700+

Increased revenue

+145%

Project Overview

The Sunglass Fix, an Australian-based company that provides replacement lenses for sunglasses, had been struggling to reach its target audience and generate sales through Facebook ads. Currently, this company is a global leader in replacement sunglass lenses.
They approached Krava Digital, for help in generating revenue through Facebook advertising in new markets: United States, Canada, United Kingdom, and Ireland.

Project Execution

The Sunglass Fix’s primary objective was to increase its sales through Facebook ads in the new market and reach its target audience effectively. They wanted to see a significant increase in revenue, and the agency was tasked with achieving a return on ad spend (ROAS) of at least 2 ROAS within a two-month period. Krava digital’s team over-delivered on the results achieving 3.5 ROAS within the fist month.

Krava Digital began by conducting thorough research on The Sunglass Fix’s target audience, demographics, interests, and pain points. The agency then developed a comprehensive Facebook ads strategy that included creating custom audiences, lookalike audiences, and targeted ads based on user’s interests and behaviors.

Krava Digital also optimized the company’s website to improve the user experience and ensure it was mobile-friendly, quick to load, and easy to navigate.

The team also created relevant and engaging ad copy and images that would resonate with The Sunglass Fix’s target audience.

Project results

Within the first four months of working with Krava Digital, The Sunglass Fix achieved remarkable results. The company saw an increase in revenue from zero to $50k in sales through Facebook ads and a 145% increase in total revenue coming from Facebook ads alone.

Moreover, The Sunglass Fix was able to bring in over 700 new customers, with an average cost per acquisition (CPA) of just $5.10. The campaign also achieved an impressive ROAS of 3.5, exceeding the client’s expectations.

Do You Have A Dream? Let's Turn It Into An Action Plan!

Want to take your business to the next level with data-driven paid social campaigns?

Speak with a Krava strategist about your marketing goals.